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December 30, 1999 |
....AND JUST WHAT EXACTLY DO WE DO THIS FOR?
July 12, 2002 And the sh#t hits the fans, indeed... Now with the release of
Revolverlution this month I’m about to hear it from all
angles, and yes I expect whatever comes this way. Peeps, I can
handle it and you better believe it’s gonna be giant sized
criticism by both cats that never understood and even those that
thought they understood. I mentioned this last Terrordome
about, yup, I dig the fact that KOCH has stepped to the plate to
distribute SLAMjamz, and that was the paramount issue here.
Our goal is to eventually release 8 albums a year, and KOCH’s
‘world vision’ to see the planet as a whole, ran alongside our
Internet online delivery ideology perfectly. However, realistically I
believe the CD 12 track album is dying in favor of people putting
together their own albums to their own design. Thus we will
expound upon shorter, to the point, albums or undeniable
deliveries and specialty product at SLAMjamz. It is here that I
discuss the anatomy of an album project from an old school rap
artist making headway into a corporate dominated hip hop
mainstream. Again I’m gonna mention how and what we think of
this record entering the land of a zillion CDs.
GROUNDBREAKING
The REVOLVERLUTION disc is groundbreaking in the
fact that the Internet is still putting the gun to the heads of the
industry. Regardless of what we think, increasingly, the album
format is outdated and dead to a certain degree, like I said up
top, but still albums can be specifically packaged and designed
to be collectable…
CAN’T BRING BACK THE TIME
Really, who gives a damn about anything anyway if you don’t
focus upon the time surrounding it. For 14 years people have
been waiting for another ‘Takes A Million...,’ and I’ve said
repeatedly that even if you brought back the same recording
techniques, people and energy you still can’t bring back the year
that defined the cause of the sound in the first place. Just as you
can’t bring back 1968 either. Still, cats wanna compare, and
that’s cool cause if I’m checking out ISSAC HAYES I wanna see
him do ‘WALK ON BY’ because he’s bringing back a piece of
1969, which my old ass remembers well. I remember the effect
of JAMES BROWN's music, just as people remember the effect
of PE classics. Real heads will remember that PE music wasn’t
no instant rah-rah music during the years of 1987-1989. Nope. It
wasn’t until "FIGHT THE POWER" that the reluctant heads
started to nod, and by then it was too late because we
specifically made that song to be a theme for a movie so we
couldn’t get ourselves twisted like MILES on our own planet.
FEAR OF A BLACK PLANET was formed off of "FIGHT THE
POWER" on one hand, "TERRORDOME" on the other and the
recording unveiling of FLAVOR FLAV, who at the time gave me an
enormous amount of relief.
Yet it was about this time it was determined that it was
necessary to add 5-6 tracks per album to our show. We couldn’t
get to the other jams like "WAR @ 33.3" and "Power To the
People" in the past, so they were forever tossed to the bench as
filler. My point is that we set out like rock cats to never repeat
ourselves, and to make records, not count them, or figure out
who’s’ gonna like them or dislike them.
JOURNALISTIC LAZINESS
Although I mentioned this in the last T-dome, lemme laser focus
this nightmare that the music press is experiencing....
Already journalists have 50 CDs on their desks complaining
about overworked and underpaid. Reviewing an album these
days is like working the housewares section in WAL-MART.
Why? Because technology has allowed anyone to create an
album. Think back when we was doing BUM RUSH THE SHOW,
we felt privileged to be able to go in the studio and put together
an album. It was an expensive and complicated thing to do that
required all of our BOMB SQUAD time and effort. At that time
even recording 3 songs to be released was a big thing. When
you delivered an album to a journalist, rap-wise, it was probably
one of 3 on their desk. Not only was the journalist listening to it
more than 3 times, thoroughly, but they were taking it home as
well. In that time we concentrated on making the cassette so
perfect, we wanted to make sure the a-side and the b-side were
to the exact second in length so there wouldn’t be any dead air
(radio technique).
Well if anybody has understood time changes, it would be us. I
expect some backlash simply because we press for futuristic
innovation on all fronts. We have over 267 journalists worldwide
to correspond with about this release, thus we set up a special
FTP interactive journal spot to check it and all the parts, instead
of mailing the CD out the ‘OLD’ way. There are some writers who
are not in this future, so we’ll be sending them cassettes. I
expect that some peeps will not like this, but what do we do this
for if not for innovation purposes. For all. Today fans can get
albums from anybody, and a lotta people care little about the
‘title of the song’ rather calling it by its track listing instead.
POPULAR CHOICES BASED ON POPULAR EXPOSURE
Some cats said that maybe we should’ve gotten big dollar
producers for this. Well obviously they didn’t know what this
project was about in the first place. The PE acapellas were
downloaded 11,643 times and 462 mixes were submitted. Why
would anybody in their right mind not use this as a research
pool? Names like CEM, Blackington and others made their mark
with incredible innovative works. We could only pick 4 winners,
but the point was to interactively involve them in today’s locked
and closed circle, the so-called record business. Rockwilder
and the Neptunes are good, but I guarantee that in 2002 a good
50 cats evaluated across the world are just as good. The
industry is lazy, and innovation has to be developed past the
song itself. I have 15,000 submissions at www.rapstation.com of artists doing their
thing, and a lot of it ‘reeeeeal goooood’ so why would I go
backwards to stale industry standards. As far as production in
2002, as with most art if you have equal tools, then...
SON OF A BUSH
Well this song has been suggested for the rock stations across
the country because of the sound and topic. Just because it was
leaked first didn’t mean that it was representative of the sound of
the album. I think the second I heard Griff put it down in the
ATLStaxx studio, I decided to create SON OF A BUSH. I hear that
I’m not flowing on top of it, well the fact is that you don’t flow to a
metal track you ‘rock’ it and phrase roll with it. There’s only one
cat that I loved his flow over rock tracks and that is RATM's ZACK
DE LA ROCHA. Other than that there’s only one way to rock a
rock track and that is to overpower it. As far as the song itself, it
addresses the almost forgotten governor term that launched him
into cheating the presidential election in the first place. Cats also
forgot that PE will always twist itself into a rockish cut once every
album or two, and never be afraid to take chances.
ONLY 8 NEW TRACKS?
Now a journalist such as AMY LINDEN from XXL Magazine says
that only 8 new tracks exist , but as opposed to how many?
Classic albums from the past would be 7-8 cuts deep, where as
ISSAC HAYES’ HOT BUTTERED SOUL only had 4. Did yall know
that the majors, in cahoots with the retail outlets, made an early
determination with the CD that all major recording contracts
include that the artist deliver a minimum of 12 tracks. They did
this so that the lowest suggested retail price of $11.99 would
constitute the public paying 1 dollar per track? Still, whereas I
have to think somewhat like a consumer, I’ll deliver some
aspects of choice from a so called ‘classic group’. Besides, at
SLAMjamz.com we give away many songs that are unreleased,
remixed, live and brand new on the regular, so if one really was
in touch with our online world they’d realize it was no big deal.
SLOGUNEERING
I’m also accused of coming up with slogans instead of
addressing issues and concerns. I’m confused by this
comment. I think I’ve always phrased slogans and strayed away
from making a thesis on music.
Eventually when you stop taking chances with music, and
become predictable in marketing as well, the average listener
can and will be able to equal or surpass what they once thought
of as great. Simplifying the music is great for popular expansion,
but in rap and hip hop, a genre which dodges the difficult task
and skill of singing notes and playing them on instruments,
eventually simplifying it will have your average 6th grader flowing
just as good as a signed rapper.
What separates a 6th grader from the average 20-something
signed artist? It should be wit, intelligence, seasoned ability and
the understanding of where and how to take the craft to the next
level, in recording, and performance.
WOULD WE LISTEN TO THIS IF IT WASN’T PE?
Maybe. Maybe not. Thus we are blessed to have evolved in a
different era in music, where the differences and the
performances determined our identity. But you can say the same
thing about the BEATLES, ROLLING STONES, RUN-DMC, etc.
It’s difficult to compare different eras during a group’s career,
that’s why the show is the blood. We’re performers and artists
so our art is most likely gonna end up in a performance. Past?
Yup, we’re always up against our past but we’ve learned long
ago there’s nothing you can do to better it, just roll with it. No one
can take it away. But all our new material has to do is just fit in.
So instead we use our past to our advantage like a seven-footer
would use his height in the post. I think seasoned artists should
take note from shows of course, but now in album arrangements
too. Use your past, as many will use it against you.
Whichever way you get it , REVOLVERLUTION is at a
head near you. It’s both revisionist and revolutionary for classic
acts to remain relevant in today’s marketplace. Plus a new PE
album is always a passport to the 53 countries... we’re set to
travel across the world, thank you.
Enough of that, we’re also celebrating the one year existence of
www.slamjamz.com, it has really been
exciting having a label with so many talented artists participating
while building their own thing. Whether you dig it or not, this is
how a record company works in the millennium. After all every
traditional record company delivers its music and artwork in
physical form to you through some store. Now you get the music
and art digitally directly to your crib. Not much of a difference I
say. This on the aftermath of NAPSTER filing for bankruptcy, I tip
my hat to SHAWN FANNING and crew for creating a worldwide
institution.
Ah yeah’ the beauty of being able to record and release within a
week, days, or even minutes in between has added such a
freshness to the recording process that turned out being akin to
selling bread with green mold upon it. Fresh out the oven cats
are delivering joints that can go head to head with many of the
majors who seem to be stuck in the same topics and bpms.
And, by the way, we do a cover for every mp3 single, that’s our
trademark saying the mp3 is the new 45.
Here are some SLAMjamz high points; groundbreaking to say
the least;
THE PE REMIX CONTEST
What more can I say? 11,000 downloaded acapellas, 462
submitted remixes. Making history in this matter…afterwards I
heard FRED DURST and LIMP BIZKIT followed suit like they did
on the NAPSTER tour. Hey that’s what we do this for, so cats can
take notes and follow.
THE VIRTUAL STAFF
50 cats that frequented the ENEMY BOARD served as the judge
and jury to 462 mixes that rolled in. A very difficult process
indeed. There hasn’t been a virtual A&R staff that I know of and
these peeps covered this piece of history well forming their
selections for release on the new PE album.
THE MUSIC, THE ARTISTS
Wow, I’m always blown away by this expansion. Although we are
looking to cap it at 100 artists of different genres, there’s always
a discovery waiting to get down.
KYLE JASON puttin it down with soul, has made some incredible
records recently with…
…DJ JOHNNY JUICE head production A&R has single handedly
put some classics together, simply leading the fold...
THE SOUL PROJECT outta KC just got their song "I SEE YA"
picked up by the film BROWN SUGAR...
THE IMPOSSEBULLS living in various parts of the country have
their lyrics and music strung together by C-DOC the
WARHAMMER quickly tackling songs, sights and issues
immediately on a spontaneous vibe..
THE SCALLIONS, after a lecture in CONNECTICUIT this band
led by SHAWN FRANKLIN joined with the DAMN DISKS sub label
which also picked up the politically fueled NEW WORLD
DISORDER BY MC DEADBOY via DJ JOHNNY JUICE,
ghettometalers E.X. VORTEX and their peers fellow ATLiens 420
MONKS led by BONES.
JAHI from DC and Cleveland putting social commentary in torrid
rhymes for the sake of both hip hop and life.
THE beat! LABEL cats like KASUF and the MAZZ MUVEMENT
have a catalog fulla psychedelicfunkjazz. The instrumentalists
that signed up to get busy..
ILLEGAL THOUGHT PROCESS w/DJ PREZ IKE and CDOC
THE LOWLIFE FESTIVAL with CRAIG MANSFIELD
NTH DEGREES PANIC MERCHANTS drums and bass
explosions
PROPDUSTA 13 MIKE RS’ dusted timings
PHAZERS ON HIGH and JAY MCELFRESH two groups picked
up at dinner at a restaurant in ATL, and after a lecture in INDIANA
U respectively …a lotta great sounds here.
Another fine SLAMjamz act... the incredible Regenerated
Headpiece squad outta NYC, catch JOSHSAM's internetview on
them on the SLAMsite, www.slamjamz.com.
UPCOMING BRANCHES of SLAMjamz are in the CONNECTS
section where peeps can upload their companies, artistsites,
labelsites and other websites. I’d appreciate if peeps would
upload whatever to this area. The INFO area lists the
SLAMroster, SLAMstaff and archives. I hope the BACKBOARD
gets attention like the Noise Board and the world famous
ENEMY BOARD.
THE WORDS; JOSHSAM, what more can I say top
billing…paying his way to the ENEMY BOARD conference from
across the puddle, UK-wise, and thus becoming the voice and
word of the label, made it almost mandatory that he handle the
duties of PE liner notes on REVOLVERLUTION.
THE ARTWORK; MIKE GREGOIRE aka MGEE the visual
accompaniment to JOSHSAM. Mgee has single-handedly
created the SLAMjamz art dept., all virtual. His energy in wanting
to contribute to making the covers on the labelsite naturally led
him into handling the duties of creating the cover to
REVOLVERLUTION as well. Mgee came to Boston during the
video shoot and fit in like a glove…
C DOC the Warmixxer, in this case used to do PE remixxes just
for fun. Now his DEF BEAT POSSE and his many remixxes as
well as production, and heading up the coordination for various
levels of virtual recording, has led into the creation of the
IMPOSSEBULLS... the world's first virtual rap squad, special
CDs with mixes, artwork and even rhyming. These last 3 cats
have been soooo essential to the framework of SLAMjamz, and
we’re thankful and grateful…
TARA the LIGHT and SHAWN CARTER dropped down upon the
Strong Island Studios and we broke bread, and myself and DJ
JOHNNY JUICE went to FUDDRUCKERS, the grilled catfish is
tight. TARA is a sweetheart whose concern over peeps is
definitely genuine indeed. E Board Hall Of Famer….
Great topics abound on the E BOARD like picking the worst PE
songs…I like that list because in the beginning we set out to
make cuts that spread the extreme... from what we liked to what
we hated. So next T-dome I’m compiling my own list…for
example the song "Fear Of A Black Planet" and "Resurrection"
felt like uhhhh to me…but then again so did "Bring the
Noise"…so I’m making my list now....
This month it seems we’re all over the place... THE HOUSE OF
BLUES DVD is currently airing on Pay Per View, the Comedy
Channel re-broadcast our Saturday Night Live show from 1991,
and expect the new video very soon from ROBERT PATTON
SPRUILL... very soon …
Oh yeah, coming soon... look out for a new installment of BEATS,
RHYMES and LIFE on www.bringthenoise.com, which will kick off
with myself being interviewed by WILDMAN STEVE... stay tuned
for more info right here.
Peep it for real…Gone.
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