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December 30, 1999 |
HOW YOU SELL SOUL TO A SOULESS PEOPLE WHO SOLD THEIR SOUL??
August 15, 2002 The answer is that you don’t sell it, you will probably have to give
it away .The fact is today there are folks that could not recognize
‘soul’ if they tripped on it. This perhaps is the result of the
diminishing return of black music knowledge and connection
with its past. Gospel is moving stronger, but R&B and hip hop
are more beat oriented, thus losing a little soul in the process.
The topics have been less connected to the people’s wants and
true needs, while the music has been chopped and stripped
down to one music maker instead of a team of musicians each
going for broke with their collective magic creating what couldn’t
be done individually. Beat in the past was just an aspect of soul.
JAMES BROWN used every instrument in a moving percussive
fashion. Today cats stare at a JAMES BROWN groove. How in
the hell can you not feel that? Just like cats not getting SLY, or a
solo by MILES. Hip hop was an introduction of all the music
before, especially in the black forum. Now hip hop is
cosmetically identifiable by a certain beat. This is crazy. It’s
almost how our history gets rewritten in much the same way . I’m
from the 60s and I remember the soul years, when blackfolk
made chains outta soda can tops, something outta nothing and
still were proud. I recently posted a slice of soul off the top of my
head on the Eboard. Soul used to be often imitated hardly
duplicated. Especially gut bucket screaming soul. Now its hardly
recognized but has the soul of blackfolk sterilized, packaged and
homogenized for the sake of amerikkkan assimilation and
acceptance. You be the judge…soul is not quiet …
Soulful strut. Holt, young unlimited
Soul man Sam and Dave
Ain’t nothing like the real thing Marvin Tammi
Escapism and anything by James Brown
Ask the lonely Four Tops
Walk on by Isaac Hayes
Mr Pitiful Otis Redding
Thank you for lettin me Sly
Anything by Gladys, Aretha pre-76
1% of what I choose to listen to and what I hear in my head
Al Green
I can’t get out of the 60s and early 70s...because there was
reeeeeeal soul.
It’s very hard for me to find real soul past 1976.
Before that... blackfolks changed their own car tire and we didn’t
have thousands of millionaires amongst us showing off.
We spread love and $
That’s been gone.
Even the real pimps and players back then encouraged young
folks to go to school and be better.
I consider myself a 'soulman'.
The 90s offered 'beats' but very little soul
Singers merely mimic what little soul they have
Over loops and beats with little changes
Whoever got real soul is a 'classic’ with me
Rap has to really bring it to have 'soul'
Beats with no soul need millions of dollars to make it a hit.
But how do you sell soul to a souless people who sold their
soul??
That’s the second PE album title in the trilogy.
Bootleg proof (not that I mind)
Because it’s still a thought
Can u dig it?
This as an answer to an earlier post on publicenemy.com on the
Enemy Board, when cats are trying to judge ‘flow’. Yes I do think
that flow is important but definitely an overrated aspect of the
rhyme-game. Some records or beats per minute require different
aspects of rapping, for example a flow is not recommended for a
heavy metalish track. Why? Because the guitar riffs dictate the
flow, it’s important to remain strong and audible and develop a
rhythm alongside the riffs. This possibly can be a reason why
most black rap acts stay away from making rap-metal songs.
Flow is different depending on the bpm of a jam, but if the beats
are at different speeds then that itself will determine a vocal flow
probably much different than accepted from the norm.
Last weekend I ventured thru Chicago at Tavis Smiley’s Blacks
In Technology convention, already held in 4 major cities. On the
panel with various blacktech innovators, Tavis is one of the
leading figures in closing the digital divide. QUINCY JONES
dropped an incredible speech, I hope that I can be as eloquent
in delivering in the future. OMAR WASOW of BLACK PLANET and
BARRY COOPER of BLACK VOICES were dropping their online
communities for the crowd. Hopefully there will be a change.
Digital divide? Shee, when the black community asks "What you
doin now ? You comin out with something?" and your music is
on hard drives around the rest of the world it shows the valley
between the streets and the geeks. SINBAD did a recorded
speech from the LA event in FEBRUARY that shown to black
community schools on the regular could single-handedly thin the
gap, and have the hood fiendin to be online. Yes there’s
enthusiasm in the hood for technology, but from a staggered
consumer standpoint. We’ll end up buying anything and
everything at the highest price. It’s the areas of ownership,
creativity and entrepreneurial drive and spirit that keep the divide
wide.
Did REVOLVERLUTION promo in LA at POWER 106 with Felli
Fell at night and BIG BOY in the morning slot. STAR and
Buckwild coming up this Friday. FUNKMASTER FLEX is playing
the PEEPS record and showing love. This might be considered
in contrast to comments made by yours truly in DAVEY D’s
column about radio and particularly the FUNK-MAN. I was asked
about the allegations of KRS-ONE paying FLEX $40,000 for
airplay when he was an exec at WARNER BROS. If KRS says
that then I’ll have to roll with it. It’s the business. I’ve always liked
FLEX and his enthusiasm for the game. But again truth is truth,
nothing personal, there’s a lotta power in that position of
broadcasting, as with the peeps that control images thru video. I
wouldn’t really want to have a cat play my record if he didn’t feel
it, and I’ve always said that especially to the FUNKMAN. However
it’s not about me or my songs, it’s about the politics of the
rapgame. protecting and promoting the balance and longevity of
the rapgame, not stagnating it. Every rap DJ has the ability to cut
thru to the people so they should give the people what they need
truly by guiding them with the culture not beating them over the
head with it….
For real, baseball is over if they go on strike again. MLB will
struggle to even half pack these increasingly smaller ballparks
made especially for smaller crowds. In the upcoming weeks I’ll
look to visit John Miller and Joe Morgan in the ESPN booth,
wherever they may be...
Two cats called me up…Happy 40th birthday to KOOL MO DEE,
he’s deep into the astrology thing and writing Hollywood scripts
and acting as well. Also got a call from KRS-ONE on the album
release date, and we are talking about doing some dates
together. Right now it looks like PE will be doing US-Canada
shows during November which actually is a cool time to travel in
the US. KRS is releasing his MIXTAPE album later this month on
his FRONT PAGE label also distributed by KOCH. This is a
shorter album in prelude to his KRISTYLE piece coming soon
…never get that cat mad I’m telling you.
Quite a handful of countries I’m handling throughout the PE
Revolverlution press period. I’ve signed 2500 special laminates
for various retail chains across the US. Its funny because on the
release day FLAV, myself and the crew did a 2 hour signing at
Tower Records on 4th and Broadway in NYC. Lines were
outside the door and we were gracious running into the crowd to
do our thing and shake hands. This is not a job I say , it’s a
pleasure. The best comment came from a cat that said that our
signing sessions are better than a lotta rap shows out there. I
don’t know if that’s good or bad.
Bruce Springsteen name-checked Public Enemy last week on
NIGHTLINE as one of THE most important groups of all time
along with... Bob Dylan, The Clash, SexPistols, and Bob Marley.
Damn I’ve always dug the boss especially in those History Of
Rock and Roll documentaries where he’s always enthusiastic
and on point. Plus he does 3 hour shows. He re-hits the charts
and all of a sudden cats is talking ‘Boss Is Back,’ well he ain’t
went nowhere... Anyway thanks Bruce who’s "Streets Of
Philadelphia" video and song inspired me to write ‘I’ on
There’s A Poison Goin On last century.
Revolverlution reviews are flooding in from all over the
globe, and I appreciate the attention no matter what the criticism.
The Source surprised me because finally we made a section
that befits our releases, that’s their alternatives, compilations
and soundtracks. This area is not subject to weighing art like a
meat show so in that area one has to be able to be open
minded. The mic thing and rating thing is limited simply because
of the multi generations and backgrounds following the genre.
Besides how do you put NORE, LIL BOW WOW, and SLUM
VILLAGE all on the same page? VIBE on the other hand still
rated it as if we we’re looking for scans and spins, with the writer
calling me ‘cantankerous’. Maybe he was alluding to my age but
like JOHNNY JUICE pointed out to me ‘what rapper isn’t
cantankerous? At least I have reasons. If you think this is bad
,wait until the next two album releases with another batch of Live
recordings and new remixxes, obviously a lotta peeps don’t
realize they’ll get extra songs and versions off
www.slamjamz.com as with the ‘Psycho Of Greed ‘ track.
Because of various reasons this wasn’t on the record, but that’s
the beauty of this thing…we might perform it live.
Criticism is enjoyable when at least a journalist understands the
direction. As far as MUSE SICK N HOUR MESS AGE was
concerned contrary to popular belief other than Toures’
ROLLING STONE piece and a bashing by JAMES BERNARD,
then of the SOURCE, I don’t remember many bad reviews. As far
as I can remember the weird live speed instrumental/synth and
drum programming combination of ‘Ferocious Soul’ was totally
different than hip hop sounds at the time, on purpose, so it was
either dig it for what it was or bash it. MUSE is the high school
ugly duckling who comes back to the 10 year reunion like ‘damn
,who are you?’ Because some people never ventured to the
second side or listened to it past "Give it Up." Warren G it wasn’t,
neither was it Craig Mack or Tribe. All I remember is we did a
bunch of countries touring it and the records were quite
performable because of their tempos ("Race Against Time,"
"Whole Lotta Love," "Bedlam" and "What Side You On?" laced
good energy for the show).
Terms like ‘less charted territories’, ‘eco-educational rap’ and
‘stylistic innovation’ were reviewed by most of the music
journalists at that time who understood that we were never
gonna make the same album twice, the essence of a true rock
and roll band. Critics have no reason to be on your d#ck, so it
makes it cool to hear your approach was understood even if they
didn’t dig the sound of it... the general understanding of the disc
as far as I remember…
As the title of the album clearly suggests, Public Enemy is
quite aware of the situation. Yet rather than pick at these divisive
wounds, lyricist/rapper Chuck D. seems more interested in
wading through hip-hop's less charted territories. Sure, he still
won't pass up a chance to espouse his opinion on
gangsta-isms--particularly on "Give It Up," the album's
ultra-catchy first single--but he seems far more crisp when
kicking an eco-educational rap like "Bedlam 13:13," or backing
Flavor Flav with JB-style gruff-voiced call-outs on "What Kind Of
Power We Got?" On these and other tracks Chuck commands a
lead-by-example urgency in his rhymes, something few of
today's rappers are capable of.
Such lyrical and stylistic innovations--augmenting the Bomb
Squad and Gary G-Wiz production with live instrumentation is a
masterstroke that updates the classic PE sound--should be
enough to give MUSE SICK a purposeful existence. Yet, the
album's most important new contribution to today's hip-hop just
might be medicinal: inferring the music with post-gangsta
objectives.
New Musical Express (12/24/94, p.22) - Ranked #20 in NME's
list of the `Top 50 Albums Of 1994.'
Vibe (8/94, p.105) - "...a tour de force of densely constructed
music and verbiage. Snippets of Stax-Volt grooves, reggae, soul,
and metal bop and weave over gut-punching bass lines and
wicked drumming while front man Chuck D lets fly
with...pronouncements, warnings, and accusations..."
Spin (8/94, p.84) - Highly Recommended - "...Knee deep in the
age of gangsta, at the anticlimactic millennial edge of a world
already gone wrong, Public Enemy has dropped its latest..."
Q Magazine (9/94, p.106) - 4 Stars - Excellent - "...Fact is, the lay
off has just made Public Enemy sound fresh again...because
they've regained the wicked combination of sonic disturbance
and loose, rabblerousing funk that drove classic jams like 911 is
A Joke..."
Melody Maker (8/20/94, p.35) - Recommended - "...This LP isn't
just a stunning return to form for Public Enemy, it's perhaps the
most powerful horrified answer to what you are doing to black
culture yet..."
New Musical Express (8/27/94, p.39) - "...only slightly mellower
and less chaotic than the past...no-one sounds like this..."
Entertainment Weekly (8/26 - 9/2, p.112) - "...it takes true guts to
dis gansta rap and to challenge the black community to confront
its problems..." - Rating: B
Alternative Press (9/94, pp.80-81) - "...Yeah, we've heard it before
but Chuck can make waves even when he's treading
water...MESS AGE may be PE's most consistently enjoyable
disc..."
Speaking of live, since I’m a SMOKING GROOVES alumnus I’m
thinking about dropping in on the tour somewhere in its roll
through the states. As PE is concerned it’s looking like the US in
September and October maybe Canada…, southern Europe,
northern Europe in November. Australia in December with
possible JAPAN, Hawaii Hong Kong, South Africa, Brazil,
Surinam, Cuba following those. In the states we are having to
put a package together. Those packages may be:
1. PUBLIC ENEMY, DILATED PEOPLES, BLACKALICIOUS
2. PUBLIC ENEMY , KRS ONE
3. PUBLIC ENEMY and ONYX
4. PUBLIC ENEMY, BLACKALICIOUS, NAPPY ROOTS
5. PUBLIC ENEMY, DILATED PEOPLES, NAPPY ROOTS
6. KRS ONE and PUBLIC ENEMY possibly BIG DADDY KANE
and Doug E FRESH
Somebody respond on the Enemy board as it’s looking like big
clubs throughout the nation...
Sometimes people don’t realize I’m talking to 31 countries doing
interviews, this is why for the first time I’ve found a place that
supports my vast views on releasing records. KOCH is a real
record company staying smart and developing brand niches. My
attempts in the past were perhaps premature or maybe the
rapgame was.
In 1991 my PRO DIVISION attempt was under the DEFJAM
blanket at SONY thus my relationship with SONY was better than
DEF JAM’s at the time. Still I couldn’t get product through the pipe
outside of the 2. Terminator X album, the second of which was
coming through POLYGRAM. (A disaster for me. I had attempted
an indie approach thru JOHN ABBEY of ICHIBAN RECORDS in
ATLANTA. A cool person and a very cool situation but this was
stagnated by the majors smashing out indie distribution at the
time raising the stakes in the costs of marketing and promotion
eventually putting them outta business.
Another attempt in 1996 was trying to market internationally
through the hip hop roads I’d built with SONY. Although
ambitiously trying to build a worldwide street team through an
international corporation, it simply couldn’t be done with my low
budgeted ideas and the fact that each country is fragmented
from each other. In other words, the US company doesn’t profit
from international sales, thus they can’t finance promotion
abroad. Whereas a branch in a different country can’t finance an
act from another country unless it’s successfully approved in the
domestic territory where the artist is signed. Confusing, yup
simple fact of the matter was that the big company’s arms and
elbows don’t know what each is doing. The political red tape
wasn’t DON IENNERS fault and we split amicably because I saw
my world vision impossible for SLAM at that time.
Another good cat is DANNY GOLDBERG who while being the
head of MERCURY signed me to a solo deal in 1996, simply for
myself to record whenever and be a spokesperson for the label.
DANNY considered me like BOB DYLAN and treated me as
such, as I was totally through with the hypocrisy of DEF JAM. I
released AUTOBIOGRAPHY OF MISTACHUCK and DANNY
asked me did I want them to chase the record to black radio (
meaning spending increased marketing and promotion monies
to make a hit). I said no, (no pun intended) and would rather not
put the pressure on an area I saw as a waste. Still ‘NO’ did a
couple of things. It filled an artistic void at the time and gave me
thorough knowledge of the POLYGRAM system. It was only a
matter of time before the DEF JAM purge would take over the
building, get half the companies employees fired during the
VIVENDI UNIVERSAL merger, where I again saw what couldn’t
work as a company distributing rap product around the world.
Thank god for the web which fulfilled some of the distribution
answers that I couldn’t find in the other equations. Ideas for SLAMJAMZ.COM were formed off things we’d
done with WWW.PUBLICENEMY.COM, WWW.RAPSTATION.COM and WWW.BRINGTHENOISE.COM.The reaction
to the release of 1997s BRING THE NOISE 2000 sparked an
ignite in the revolverlution so to speak. DANNY GOLDBERG’S
ARTEMIS RECORDS was again a great help to release the
Confrontation Camp ‘Objects In The Mirror Are Larger Than
They Appear’ making them a candidate for distribution of
SLAMJamz. Still as much as it was a great possible situation,
the KOCH alternative, worldwide, provides a groundbreaking
edge where we can supply online, midline and offline delivery at
the same time. All in all this leads into the point I’ll make in the
next Terrordome about MICHAEL JACKSON’S accusations of
racism in the music biz. Alongside that I will address the issue of
MTV rejecting the 'Peeps' video because of our MUMIA ABU
JAMAL and JAMIL AL AMIN references. Yes I’ll give yall the full
scoop next T-dome that’s why I took so long on this one because
my MTV rant was it…until I get the final story on where they’re
coming from.
Lastly I’d like to thank the innovation of GARY G-WIZ in his
building of this PE site, WWW.BRINGTHENOISE.COM and WWW.SLAMJAMZ.COM. Now his designs are
flexing with remixplanet.com very soon. So stay tuned and
thanx...
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