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December 30, 1999 |
EMpTy V ; BLACKFACES REDUCED TO BLACKFACE … SILENTLY DESIGNING A DUMBED GENERATION IN AMERICA.
September 10, 2002 The aftermath of the MTV Video Awards carries a ‘business as
usual’ stench across the ever influenced cultural, uh, black
planet. The new power elite in America…the selection board of
MTV. If I closed my eyes and ears and went back in time it
would’ve been an oily Rockefeller gathering in the 20s, or a
scotch and politic driven Kennedy gathering in the 40s. The new
power breed of selectors who govern images being fed to the
world youth, invisibly anonymous to most, while being the
choosers of who, what, when, why, and how. In the words of my
friend Kyle Jason … we (black people on screen) have been
reduced to comedy. All of my career, as an artist, I’ve been
fighting in a genre that has been hijacked by ‘culture bandits.’
Simply, cats who’ve used rap music and hip hop as a personal
whatever without putting anything back where they got it from in
the first place. That’s the ongoing complaint by the figureheads
that started this thing and I don’t blame them. The lack of image
balance is killing us.
Cutting to the chase, in this so called business I've overstood the
bullsh#t as much as possible, navigating the lunacy to the
masses and cats within. But here’s the deal. MTV standards
(whoever this roundtable of culture caretakers are all I got was a
cat by the name of Tom Calderone who waffled so much on the
issue I swore he was swimming in syrup) has clarified to my
people, both at KOCH and SLAMjamz Records, that the ‘Gotta
Give The Peeps What They Need’ video would have to delete all
affixed logos, in accordance with a policy to not promote gear.
Although I’ve long thought this to be ridiculous... but whatever...
I’ve conceded that this is their little thing to keep situations from
making the money they make and the thing that has me going to
war, and that’s to vanish ALL AUDIO AND VISUAL references to
Mumia Abu Jamal... the Free Mumia lyric. This is serious. In a
climate where they’re playing the hell out of Nelly and Khia,
dumbing American kids (17 and under... who else is gonna be
fanatical about adult life requesting videos?) down to; ‘its so hot
i'ma take my clothes off down from my neck to the crack of my
ass with a shot of courvosier.’ No offense to the prior two artists,
because I really don’t think they know any better. I’m pulling the
race card here because MTV has admittedly reduced black faces
to blackface.
This time the control factor is the intangible grip on a designed
generation, three generations across the MTV span since my
21st birthday in 1981. Well you have designer clothes, designer
cars, designer drugs and designer mentality for a designer
generation. MTV has successfully tailored a generation through
the thread of popular culture to pied piper itself, to detach itself
from a past while blurring a future, thus dumbing them to the
American way of weighing people based on quantity as opposed
to quality. Quantity is the measurement needed for the almighty
bottom line a la the corporate dollar. Blackface at its dumbest
makes a lotta money for VIACOM. On VIACOM owned BET peeps
know BRUCE BRUCE more than newsman ED GORDON,
reducing us blackfolk to comedy. Where we think America’s
laughing along with us in reality they’re laughing at us. It’s the
same reason I left DEF JAM. We start off rebelling against the
one sided control ways of the establishment, only to find that it
eventually becomes a worse establishment itself. A joke in the
shadows of making money…holla!
Really it ain’t about playing the Public Enemy video. So be it. I do
art and songs to provoke and not be a joke. It would’ve been
simple as hell for them to say rather they didn’t like the video. But
as a black M-A-N… it’s the NERVE of them judging what’s
acceptable coming out of a blackface. If they think having a
political viewpoint in music is irrelevant its because they’ve taken
the nazi approach in censoring it themselves. Deep down, rap to
these standard people, is disposable romper room sh#t that will
never resonate to the LED ZEP, BEATLES, NIRVANA,
AEROSMITH, FLEETWOOD MAC, BON JOVI status that they still
uphold in their hearts and minds. But based on the ridiculous yet
influential decisions they make while in bed with their big
business partners (major labels) it is unacceptable as far as my
community is concerned. Judging that anonymous circle of
people in the ‘standard’ department I feel, think and ultimately
know that they would rather reduce us into a screen of swinging
monkeys, and retreat to their tri-state bridge and tunnel confines.
Thus it always seems I exist in a twist of paradox. I refuse to edit
out the MUMIA audio AND visual, that’s crazy and they must be
out of their f#cking mind. And since then eMpTy V has rescended
a bit by saying that the names and the visual images can stay in
but the word ‘FREE’ would have to be removed. It’s getting
funnier by the week, that’s something you never say to a black
person (maybe why they would never understand DEAD PREZ's
"Lets Get Free"). This is 2002, so much insanity swirling around
Manhattan itself its ridiculous NOT to make a statement about
things like this. The paradox is that the fight completely vanishes
the visability. The edit allows the video to be seen, but
compromises and weakens it, which music is supposed to
hurdle anyway. They didn’t mention the H RAP BROWN part
which befuddles me, for he’s accused of the same thing. Maybe
they’re so unfamiliar and dumb that they don’t know WHO he is
and think I’m talking about some brownrappin cat or something
…I play the race card for real in this case. The charge of VIACOM/
MTV reducing us to comedy through images forces me to flip that
card out. Would MTV News cover this story, especially one in
which they’re guilty within?
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