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Limited Edition Picture Discs for RSD
March 21st, 2015

The Importance of Album Art – PE’s RSD Release Featuring Photograph by Famed Photographer Piero Giunti

Can you recall the last time you went into a record store and were drawn to a record because the cover grabbed your attention? Imagine if you knew nothing about a band and walked into a store. Your eye catches a record cover of a band you have never listened to. It had cool graphics with a nice photograph and you picked it up and looked it over, front and back. You were curious about the sounds from the band, bought the album and listened to it. It was good, and you now have a new group on your playlist. You think to yourself, if it wasn’t for the album artwork, I would never have heard the music.

Unfortunately, there are many good records that have poor cover art with little purchase appeal. That makes the importance of album art a priority and one place to start is by having a really good photographer shoot the picture for the cover. This year, our
RSD release, “Harder Than You Think,” is a picture disc featuring Piero Giunti’s dope photograph of us taken at Los Angeles’ Grammy Museum.

Piero is an Angelino born musician and photographer with roots from Mexico and Italy. His work has been featured in Rolling Stone, Esquire, USA Today, Alternative Press, Los Angeles Magazine, Los Angeles Times, Latina, Red Bull North America Music, LA Canvas, Origin, YRB, Padrismo, and many more. Besides photographing Public Enemy, he has also shot KRS ONE, Motorhead, Ozomatli, among others. His portfolio can be seen at http://www.pierofgiuntiphotography.portfoliobox.me/piero-f-giunti-portfolio .

This record is limited edition and will be available for Record Store Day on April 18th. Our picture disc is so dope, you will want to frame it after you play it!