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Public Enemy Classic Target Beanie

PE Throws It Back to Hip-Hop's First Ever Candy Product
February 15th, 2017

Hip-hop has accomplished a lot over the years, breaking its boundaries and leaving its marks in unlikely places, such as in television programs, funny commercials, as well as quirky spots entrenched in much of today's pop-culture.

But who would have thought hip-hop would eventually mingle with candy? Now imagine throwing that in and mixed with a dash of rap culture and a healthy serving of motivational messages penned by Chuck D himself. Sounds enticing if you ask me.

Today marks the day the CandyRific released hip-hop's first ever confection line: “Micheck Da Candy”, which made its official launch at Dylan's Candy Bar in New York.

The treat, wrapped inside the likes of a miniature microphone, represents partnership between the Public Enemy frontman and former partner/bodyguard, Sensei Aaron. Each design comes with fifteen grams of Sweet Maple Candies, as well as access to some Chuck D wisdom, which can be played through the microphone.

Each mic also includes a link leading to a site that offers free downloadable music from Public Enemy.

In terms of the inspirational quotes, here's a little sample: “This is Chuck D and this is another microphone message for you and the crew. Tell someone you love them and mean it from the heart. You also want to treat people like you want to be treated.”

Chuck was also present at the debut event, wherein he and Sensei Aaron engaged in a little meet-and-greet, pictorial session with shop visitors. The latter also offered some free (and rather humorous) self-defense demos.

Micheck da Candy was only made exclusive for retail at Dylan's Candy Shop. Further release of the product has been halted.

By Jods Arboleda for PublicEnemy.com